Fix your unit economics
Find out whether each new customer actually makes you money.
Work through these in order, because each number feeds the next.
- Gross margin calculator
Start here, because margin feeds everything after it. - CAC calculator
Add up what it really costs to win one customer. - LTV calculator
See what a customer is worth over their lifetime. - LTV to CAC ratio
Compare the two to see if growth pays for itself. - CAC payback
Check how long your cash stays tied up in each customer. - Operator Scorecard
Put the numbers together in one report.
Revenue strategy at SAZ
Other paths