Operator Scorecard

Enter your numbers once and see your key measures in one report. Fill in what you know. Anything missing is left out, not guessed.

Your numbers

What's left of each dollar after direct costs.

Needs monthly revenue and cost of goods sold.

What it costs to win one customer.

Needs sales and marketing spend and new customers.

The gross profit one customer brings over their lifetime.

Needs gross margin inputs, revenue per customer and churn.

How much lifetime profit each acquisition dollar returns.

Needs the inputs for LTV and CAC.

How long it takes to earn back the cost of winning a customer.

Needs the inputs for CAC and gross margin, and revenue per customer.

How long your cash lasts at today's burn.

Needs cash on hand and monthly burn.

How quickly customers pay you, using a 30-day month.

Needs accounts receivable and monthly revenue.

Growth plus profit margin. It's a SaaS benchmark, so read it with care for other models.

Needs annual growth and profit margin.