Keep the customers you have

Measure what you're losing and what to do about it.

Retention compounds, so small changes here can matter for years.

1. Churn rate calculator
   Get your true rate of customer loss.
2. Cohort retention
   See whether newer customers stay longer.
3. Net revenue retention
   See if existing customers grow or shrink overall.
4. Cross-sell and upsell
   Size the revenue already in your customer base.

Revenue strategy at SAZ

Other paths

• Fix your unit economics
• Protect your cash
• Build a pipeline you can trust