Out of cash
You ran out of cash after 6 decisions. Most of those calls may have looked reasonable on their own, which is how it usually happens.
The work gets done, but customers who notice wonder what you aren't saying.
Play againCheck your real numbers
What each decision was about
The big customer wants a discount
You chose: Give them the full discount.
Customer concentration turns every negotiation into a risk decision.
A star leaves for a rival
You chose: Match the offer.
One person holding the relationships is a business risk long before they resign.
AI pitch at the board table
You chose: Announce a company-wide AI program.
AI value comes from a specific workflow with clean data and an owner, not from an announcement.
Slow-paying customers
You chose: Take a line of credit and leave it alone.
Profit and cash are different things, and receivables are often the cheapest cash you can find.
A shiny new market
You chose: Go all in.
Expansion is a focus decision first and a revenue decision second.
The quality problem
You chose: Fix them all quietly, without explaining.
Trust is usually lost in how you respond, not in the original mistake.